There’s something in the air and no, it’s not just the humidity. Summer 2025 is shaping up to be all about playful, punchy makeup that thrives under the sun (and maybe even a little sweat). From juicy lips to blinding pigments, this season’s looks are made for those who want their beauty routine to match their main character energy. Whether you’re headed to a beach wedding, an open-air rave, or just trying to look cute while buying iced coffee, these trends are about turning up the heat without turning into a melted mess.

Straight from the spring, summer runways and viral beauty feeds, these ten trends are the ones worth sweating over. They’re low-effort, high-impact, and meant for bold babes, beach bums, and beauty rebels alike. So grab your setting spray and prepare to play because it’s time to break down the coolest makeup trends taking over Summer 2025.

Mermaidcore: Aquamarine Lids

This summer’s it-shade? Aquamarine. It’s giving tropical fantasy with a side of bold. A swipe of turquoise across the lids is all it takes to make your look pop (bonus points for glitter or a swipe of pastel liner). Go for a creamy formula to make it stay put or a powder if you like blending like a pro. Mermaid eyes, but make it club-ready.

Butter Me Up: The New Dewy

Say hello to butter skin your new glow-up goal. It’s smooth, satin-soft, and just blurred enough to make your skin look like it belongs in a K-drama. Think moisturized, not shiny. Hydrated, not oily. All you need is a skin tint or foundation with a satin finish and a light hand with your setting powder. Finish it off with smug satisfaction, obviously.

Clash & Coat: Neon Lashes Are Back

If your lashes aren’t borderline neon highlighters, are you even summering right? Neon mascara is the anti-basic beauty move of the season. Whether you go Barbie pink, lime green, or ocean teal, don’t hold back. Apply multiple coats, embrace a little clump, and let your lashes do the loud talking.

Flushed & Fabulous: Blush That Brings the Heat

Blush is back and she’s not subtle anymore. Creamy formulas in red, terracotta, or bubblegum give you that just-spent-the-day-in-the-sun kind of glow. It’s the perfect mix of flushed and fresh, with a hint of fake-out post-cardio radiance. Apply it high, blend it out, and let your cheeks steal the spotlight.

No Mascara, No Problem

TikTok has spoken: mascara is optional now. Ditch the drama and go for a sharp, smudgy eyeliner moment instead. Black out your waterline, skip the mascara, and lean into that effortless, slept-in cool girl vibe. It’s giving “I woke up like this,” but hotter.

Popsicle Lips: Glazed & Juicy

Drippy, cherry-stained lips that look like you just demolished a popsicle? Yes, please. This trend is all about shine and color that’s both playful and kissable. Grab a tinted lip oil for easy, low-maintenance shine or layer a cherry liner with gloss for a fuller, juicier finish. Sticky in all the right ways.

Low-Key Brows: The Chill Arch Era

Say goodbye to overly snatched brows this summer is all about relaxed, low-maintenance arches. Brows are playing a supporting role this season, not stealing the show. A quick swipe of tinted brow gel or mousse is all you need to fluff, tint, and tame. Think soft, undone, and totally cool-girl.

Skin, But Better: The No-Makeup Makeup Look

The heat is on, and full glam just isn’t it. This season’s go-to? A fresh-faced, radiant look that lets your real skin shine through. Ditch the heavy layers and focus on creamy blush, highlighter, and sheer base products that enhance—not hide—your features. The vibe is effortless, not invisible.

Blurred Lines: Smudge It Like You Mean It

Crisp lip lines? Not this summer. Blurred, finger-smudged lips are having a serious moment. From lip blur balms to smudgy liners, the new lip trend is soft, sultry, and low effort. Just dab your color on with a finger and diffuse the edges it’s cool, not careless.

Own Your Summer Look

At the end of the day, makeup trends are just that trends. They’re meant to inspire, not box you in. Whether you’re rocking neon lashes and aquamarine lids or keeping it simple with butter skin and a smudgy lip, the real magic happens when you wear what makes you feel good.

So experiment, mix and match, skip what doesn’t vibe, and double down on what does. Summer 2025 is all about easy fun, bold choices, and not taking beauty too seriously. Hot weather or not you’re the main character. Do your makeup like it.