Shopping for skincare and makeup online has never been easier, but with so many beauty retailers in the UK, it can be tricky to decide where to spend your money. Two names that consistently top the list are Beauty Bay UK and Lookfantastic UK.
Both platforms are known for their wide selection, exciting discounts, and fast delivery but they cater to slightly different audiences. If you’ve ever wondered which one suits your beauty needs better, this detailed comparison will help you decide.
Beauty Bay UK: Trend-Driven and Indie-Focused

Beauty Bay UK is a paradise for makeup lovers who crave the latest indie and cult-favorite brands. It’s where you’ll find brands that are hard to get anywhere else in the UK, especially from the US market.
Key Highlights
| Feature | Beauty Bay UK |
| Focus | Trendy, cult-favorite, and indie cosmetics and skincare |
| Delivery Options | Next-day delivery available for £4.95 |
| Discounts | Regular sales, BeautyBay discount codes, and student discounts |
| Free Delivery | Available over certain thresholds (may vary) |
| Top Products | Eyeshadow palettes, blushes, eyebrow pencils |
| Website Experience | Modern and easy to navigate |
What Customers Love
- Fast and reliable delivery – Many UK customers receive their orders within 1–2 days.
- Attractive prices – Frequent promotions and BeautyBay discount codes UK make it a great deal.
- Variety of products – A mix of their own brand plus hard-to-find US labels.
- Student perks – Ongoing student discount programs are a major bonus.
What Could Be Better
- Customer service issues – A few users reported unhelpful responses when dealing with damaged or missing orders.
- Product inconsistencies – Some of Beauty Bay’s in-house formulas receive mixed reviews.
- Occasional shipping hiccups – Although rare, a few users mention delayed or missing parcels.
If you love discovering new brands and are willing to overlook minor customer service flaws, Beauty Bay UK is an excellent option especially when you apply a BeautyBay discount code for extra savings.
Lookfantastic UK: Luxury Meets Reliability

Lookfantastic UK leans more towards established and luxury beauty brands. It’s known for its professional-level skincare, haircare, and fragrance selection, catering to those who prefer a trusted, premium experience.
Key Highlights
| Feature | Lookfantastic UK |
| Focus | Luxury and established beauty, skincare, haircare, and fragrance |
| Free Delivery | Free standard UK delivery on orders over £25 |
| Subscription Offers | Monthly beauty box & Lookfantastic Advent Calendar |
| Loyalty & Rewards | Refer-a-friend program and regular discount codes |
| Customer Service | Highly rated and responsive |
| Delivery Speed | Most orders arrive next day, even on standard delivery |
What Customers Love
- Extensive brand range – From luxury skincare to salon-grade haircare, Lookfantastic covers it all.
- Quick delivery – Many users mention receiving their orders the very next day. Wondering how long does Lookfantastic take to deliver? In most cases, it’s 1–3 business days within the UK.
- Exceptional customer support – Users praise the brand for resolving issues quickly and efficiently.
- Exciting extras – Subscription boxes and the annual Lookfantastic Advent Calendar keep customers coming back.
- Sales and loyalty programs – Frequent discount codes, offers, and points for regular buyers.
What Could Be Better
- Luxury pricing – Some items can be pricier than other online stores.
- Product availability – Popular items (like the advent calendar) tend to sell out quickly.
If you value customer service, premium brands, and fast delivery, Lookfantastic UK might be your best pick especially during sale events or when you grab a Lookfantastic discount code.
Side-by-Side Comparison

When it comes to shopping for beauty products online, Beauty Bay UK and Lookfantastic UK are two of the most popular names among British shoppers. Both offer great deals, fast delivery, and a wide variety of products but they cater to slightly different audiences. Lets compare these
| Feature | Beauty Bay UK | Lookfantastic UK |
| Main Focus | Indie & trending makeup | Luxury & established beauty brands |
| Delivery Options | Premium next-day (£4.95) | Free delivery over £25 |
| Customer Service | Mixed reviews | Excellent reviews |
| Popular Keywords | BeautyBay discount code, BeautyBay code, BeautyBay discount code UK | Lookfantastic advent calendar, how long does Lookfantastic take to deliver |
| Extra Perks | Student discount | Subscription boxes, referral program |
| Best For | Trend-driven shoppers | Luxury & skincare enthusiasts |
Final Verdict: Which Beauty Retailer Wins?

Choosing between Beauty Bay UK and Lookfantastic UK comes down to what kind of beauty shopper you are.
- Go for Beauty Bay if you’re into indie brands, trendy eyeshadow palettes, and don’t mind paying for quick delivery. Use a BeautyBay discount code to save more on your next haul.
- Choose Lookfantastic if you prefer premium skincare, fast shipping, and reliable customer service. Their Lookfantastic Advent Calendar is a yearly must-have for beauty lovers.
Both sites offer a fantastic online shopping experience and if you’re a true beauty addict, you’ll probably end up shopping at both.



