When you think of the big fast food brands, there’s no other name that gets the salivation going like KFC. Renowned all over the globe by its world-famous bucket and “finger lickin’ good” slogan, KFC has evolved to be more than just a fast food chain – it has become a worldwide food experience with layers of history and a surprisingly adaptive nature. 

At Review Binge, we aim to see which brands still deliver the goods when it comes to the bottom line, not just marketing in 2025, and KFC continues to earn a place at the table

A Legacy Built on 11 Herbs and a Lot of Loyalty 

Founded in 1930, KFC‘s original recipe remains relatively unchanged and it’s probably for the best. The blend of 11 herbs and spices remains a closely held secret and the anchor of a flavor profile that few, if any, of KFC’s competitors are able to replicate. 

What makes KFC not only relevant but also a trendy fast food brand is a combination of nostalgia and innovation without losing track of its traditions. 

What KFC Gets Right in 2025 

Here’s why KFC continues to be the people’s choice whether you’re looking for lunch or a casual party. 

  • Quality, Quality, Quality: From Tokyo to Toronto, the chicken tastes like it should – hot, crispy, and simply good.  
  • Bold Limited Editions: From “Zinger Double Down” sandwiches to spicy Korean-glazed wings, KFC thrives on testing new flavors and menus without just offending their loyal customers.  
  • Digital-First Ordering: With easy-to-use apps, loyalty programs, intuitive navigation, and a seamless contactless delivery experience, KFC gets the convenience that modern diners engaged with technology often expect.  
  • Local Menus that work: In India? You can have their Masala Chicken. In the Philippines? You can have a Halo-Halo Float. KFC does a great job of figuring out how to take its global appeal while merging local flavors to make the offerings work.

Review Binge Defends the KFC Experience 

We just did a taste test comparing the classic offerings at KFC to its newer additions to the menu – here is what we took away from it:  

  • Value: The classic 2-piece meal- filling, balanced, and priced under most of the competition in the category! 
  • Flavor Experiment: The KFC Nashville Hot Chicken – spicy, smoky, and as layered of a flavour experience one would expect from quick service. 
  • Underrated: The KFC chicken sandwich – crispy fillet, buttery bun, and better bite than some of the higher-end burger chains offer. 
  • KFC isn’t fancy, and it doesn’t deserve to be. It is consistent, comforting, and clever in their updates – a rare combination in today’s food landscape! 

Parting Thoughts 

Amidst the food trends, TikTok recipes, and ghost kitchens, KFC is still grounded in what brought them to fame – flavor, speed, and satisfaction. It isn’t trying to fool us with something it is not – and that honesty is exactly why they continue to be successful.  

Whether you’ve been a fan forever, or it’s been a long time since your last bite, KFC shows that great fried chicken doesn’t need a rebrand – it just needs to be hot, and crunchy. 
Hungry yet?

Check Out KFC

Craving more honest food reviews? Explore Review Binge