For the Dallas Cowboys’ fans, the Dallas Cowboys Pro Shop is the place to show your loyalty and passion for the storied franchise. The Cowboys, formed in 1960, have become one of the most recognizable brands in the history of NFL, with five Super Bowl trophies and fan following around the world. Known for their iconic blue star and tradition of excellence, the football team has become a cultural phenomenon.
The Pro Shop embodies that culture at least in terms of the products they offer, whether it’s the latest jersey available, unique signed memorabilia or thoughtful gifts for other supporters. But how well does the Pro Shop pull off the “experience”? Let’s take a look at how the shop delivers on the whole experience, what worked and what didn’t.
First Impressions
From the time you visit on site or walk through their doors, you are engulfed in Cowboys pride. The store is clearly organized and filled with merchandise. Here is just a sample of what you’ll find.
- Official Dallas Cowboys jerseys, t-shirts and hats
- Autograph footballs, helmets, and rookie cards
- 2023 NFC East Champions clothing
- Gift boxes, calendars, and themed merchandise
Whether it’s a huge win or just to show support, the Pro Shop has just about everything a Cowboys fan could want.
What the Store Gets Right
Large Product Variety
The Pro Shop has one of the widest selections of Cowboys merchandise out there. From casual clothing to collectible memorabilia, there is something for every fan, whether it’s their first time or they have been a fan their whole life.
Quality Product
All products are officially licensed and sourced from known brands. The clothing is comfortable and durable, and the collectibles feel “real” and “well-made”.
In-Store Experience
Customers visiting in-person often comment on the friendly and knowledgable staff. The layout of the store and the feel also contribute to the overall experience, which is more than just shopping.
Gift Ideas
Whether it’s for a birthday, holiday, or just because, the store has some unique gift ideas, such as themed boxes, signed items, and limited and special editions.
Safe and Straight-Forward Shopping
The website has the latest in encryption technology to ensure a safe checkout. The return is easy, because of a satisfaction guarantee.
Areas for Improvement
Higher Costs
Genuine and signed merchandise is expensive. Although for many the quality of the merch justifies the price tag, budget-conscious shoppers might think the costs are a little high.
Shipping Delays & Costs
Depending upon where you are located, shipping can start to take a toll quickly – especially for large orders or orders shipped internationally.
Limited Discount Sales
Sales and discounts are also somewhat rare and there aren’t a ton of clearance sales to browse. If you’re a bargain shopper, you might find the lack of deals frustrating.
Slow to Respond Customer Service
Some customers reported that the customer service team was a little slow to respond – especially during busy shopping seasons.
Final Verdict: 4.4 out of 5
Among official merchandise sources, the Dallas Cowboys Pro Shop is the definitive source and product and shopping experience its the best official merchandise experience. There are a large variety of items to choose from, quality items, and a shopping experience that is totally proud of the Cowboys. Prices and customer service response time should be better, but the overall value of the experience is real. You should stop by the Pro Shop, online or in person.